Live Betting

What Is Live Betting?

Live betting, also known as in-play or in-running betting, is the process of placing a bet on a sporting event after it has started.

The odds are decided by the individual sportsbook, using a computer algorithm which constantly updates the information. Then, depending on what is happening in the event as well as past outcomes of similar events, the odds are changed.

When something significant happens during the event, the sportsbook will usually suspend betting for a few seconds so the computer can work out the new odds. Betting will then continue. This will happen several times throughout an event, giving you up-to-date odds reflecting what is happening in the live event.

How To Place Live Bets?

  1. Sign up for an account at one/ or several of our recommended bookmakers. Make sure to activate it and deposit funds.
  2. You can place your bets on the bookmakers website from your browser or using their app on your smartphone.
  3. Navigate to the Live betting/In play section of their site/app and add all the market selections you want to your betslip.
  4. Enter the amount you want to bet. Then place your bet.

Live Betting Strategy

  • 1. Research the Games before They Happen
  • 2. Pay Attention
  • 3. Identify Factors That Can Change the Dynamics of the Game
  • 4. Look for Line Shifts When the Underdog Has a Good Start
  • 5. Have a Plan and Stick to It

The Basic Formula To Create The Odds

All live betting events starts with the pre-match odds as they go live. A soccer game is the easiest way to understand how the pre-match odds is made. People with no experience placing bets may think that with three outcomes (1×2), the probability for each outcome has a 33% chance to occur. This is very wrong. See the following example to clear things up a bit.

Barcelona (Evens), Ajax (5/1), Draw (2/1)

The odds suggests that Barcelona have a 1 in 2 chance of winning (50%), Ajax a 1 in 6 (16.6%) and the draw comes in 1 in 3 (33.3%). Here’s the key difference. If all three outcomes add up to 100%, then it`s a perfect market, and the bookmakers won’t make any money.

So instead they run a book from about 104-110%, which assumes that no matter what the outcome of the event is, the bookmaker gains a profit. With that in mind, we can see the basic formula to calculate in-play betting odds. The actual events that cause them to fluctuate will vary from bookmaker to bookmaker, however the trader (odds compiler) will make sure that the odds released are not in conflict with the pre decided profit procentages.